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Axalta Sponsors Off-Road Desert Racing Truck

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By: Anthony Locicero

Copy Editor, New York Post, Rodman Media

Axalta is entering the world of Off-Road Desert Racing by sponsoring the No. 86 Dodge, Geiser Bros.-built Trophy Truck that will run in the 2018 SCORE Baja 1000 in November.
 
Veteran Driver Joe Bacal, a three-time SCORE BAJA 1000 winner, will pilot the Axalta Trophy Truck.
 
The fully-branded Trophy Truck was unveiled at the Off-Road Expo in Pomona, California, on Saturday, Sept. 29, 2018, and will sport a “Desert-Style” version of “Primary Colors;” a recognizable paint scheme frequently seen throughout many of the 14 Axalta-sponsored Motorsports Series around the world.
 
The flashy neon colors are layered on a Cromax EZ blue basecoat.
 
“Our paint systems look great and are tough and durable – perfect for a race in the desert,” said Wade Robinson, managing director of Axalta Motorsports, Americas.  “There are perhaps no better proving grounds for our products and no better way to express our passion for racing.”
 
Cromax EZ, a waterborne basecoat for refinish customers in North America, was chosen to paint the Trophy Truck. 

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